I.A.M ARTIST
Convention and
International Awards for Make up Artistry​
26.01.2025
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Program and days Events
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​Event Program & Masterclasses
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Welcome to the Event Program & Masterclasses page! Here you’ll find everything you need to plan your day and make the most of your event experience.
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Days Schedule Overview
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Throughout the day, exhibitors from the beauty industry will be showcasing and selling their products, while also offering live demos at their tables.
The day kicks off with a Masterclass by Patrick Maldinger, followed by an exclusive onstage interview with our four international judges. Then, the Beauty Contest begins, with the theme Retro Hollywood Glam, and will be held in front of a live audience.
Meanwhile, in an adjacent room, the contestants for the Creative Makeup Contest will be working on their creations, and the public will have the chance to observe their process.
After a short break, Claudia Jakob from MAC Cosmetics will lead a Creative Makeup Masterclass, followed by the live Contestant Presentations where they will showcase their looks on stage for both the judges and the audience.
Later in the day, an interview with our sponsor, Backstage Service Group, will provide insight into the world of Fashion Weeks in Paris, Milan, and New York.
The day concludes with the Prize Giving Ceremony, followed by celebrations. Afterward, feel free to unwind by attending the Fashion Show and enjoy refreshments at the open bar.
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Masterclasses
Take your skills to the next level with our featured masterclasses! Led by renowned professionals, Patrick Maldinger with his
"Starline method" https://makeuprocker.de/starlinemethode showing women to do their Make up 10x Faster invaluable tips for todays busy women in the fast paced world we live in.see his bio below.
Masterclass with the very talented Claudia Jakob National Make up Artist for MAC Cosmetics . Claudia will do a creative look to inspire Make up Artists or Make up enthusiasts with her skills.
Whether you're interested in the latest techniques, emerging trends, or specialized skills, these masterclasses are your chance to learn directly from the best.
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We’re thrilled to have you here and look forward to a memorable event filled with inspiration, growth, and connections.
See you at the there
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Patrick Maldinger
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With over 15 years of experience, countless makeup consultations at beauty institutes across Germany, various live TV appearances as a beauty expert on HSE24 and SWR, work with Horst Kirchberger, Maria Galland, and as the Head Makeup Artist at Malu Wilz Beauté, I have had international stage appearances in Greece, Istanbul, Romania, the Netherlands, and Warsaw. I am an author, a jury member at various competitions, an ambassador for BEAUTY FORUM, have written countless professional articles, I am the inventor of the Star Line Method, and much more.
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Claudia Jacob
​Claudia is the National Makeup Artist for MAC Cosmetics Switzerland with an extensive experience of 15 years in both beauty and fashion makeup. As a key member of the international MAC Cosmetics team; she travels throughout Europe and works backstage on renowned shows like Kenzo, Giambattista Valli, Balmain, Jean-Paul Gaultier, Moschino to name a few during fashion weeks in Paris, London and Milan. Claudia also serves as the Lead Artist for MAC at major events and fashion shows in Switzerland, ensuring that fellow artists stay up-to-date with the latest trends and techniques.​
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